Good things are bound to happen on birthdays. Enajori.com, the first online, bilingual, unicoded magazine from Assam devoted to Assamese literature, art, and culture, launched on March 13, 2010. March 13 is my birthday. Over the last few years, I have read Enajori.com posts on and off. The frequency of posts and topics seemed to grow quickly. That is what got me interested in the e-zine. How does a primarily vernacular website carve out a niche, which it did rather quickly? The answer came in deep, satisfying layers.